Of all the onboarding tools we get compared against, Product Fruits is the closest match: same job, same pricing model, and a starting price in the same neighbourhood rather than a multiple of ours.
Neither side runs away with this one. Product Fruits has built out sideways, so a knowledge base, an in-app help centre, a newsfeed, a feedback widget and an AI copilot all sit alongside the tours. If you want your docs, your announcements and your onboarding in one product, it covers ground we do not.
What you give up for that is a plan that holds things back. Product Fruits charges on volume and on features, so tours are capped, surveys and the API start on the second plan, and seats are counted. HelpHero puts every feature on every plan and prices only on how many monthly active users you have.
You want every feature on every plan, unlimited tours, segments and team members, built-in A/B testing, and a bill that stays lower as your user count grows.
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You want a knowledge base, help centre and AI copilot in the same tool as your onboarding, and the Pro plan's feature set is worth the higher price to keep the stack small.
| Feature | HelpHero | Product Fruits |
|---|---|---|
| Tours, checklists & hotspots | Unlimited, every plan | 15 tours, 2 checklists on Starter |
| Custom CSS | Every plan | Every plan |
| A/B testing | Built in, every plan | Via an external testing tool |
| API access | Every plan | REST API on Pro and up |
| Unlimited team members | Yes | 3 seats on Starter, 10 on Pro |
| Unlimited audience segments | Yes | 5 on Starter, 20 on Pro |
| Localization | Every plan, any language | 1 language on Starter, 5 on Pro |
| Knowledge base & help centre | Not built in | Public on every plan |
| Built-in NPS & surveys | Embed your survey provider | Pro and up |
| AI onboarding agent | No | Elvin, text and voice |
| Native mobile apps | Web apps only | Native iOS |
| Trial without a sales call | 14 days, no credit card | Trial starts with a demo |
| Starting price | $55 / month | $149 / month |
Product Fruits details are quoted from productfruits.com as checked on 31 July, 2026 and may have changed since. Verify current details on their own site.
01Features
On the core job, walking a new user through their first session, the overlap is close to total. Both give you these without writing code, and Product Fruits includes all of them on every plan.
After that they head in different directions. Product Fruits builds outwards and charges for the extra by plan, where HelpHero keeps the surface small and includes all of it everywhere. Four differences follow from that, and two of them go their way.
Product Fruits bundles support content that HelpHero does not have at all. Every one of its plans includes a public knowledge base, an in-app help centre, a newsfeed for announcements and a feedback widget that captures screenshots and screen recordings; private, permissioned articles arrive on Pro. HelpHero has no knowledge base at all, so if you want your docs and your onboarding to live in one place, that is a real point in their favour.
Product Fruits has built an AI copilot called Elvin into the product. It answers user questions in-app, launches a tour when someone asks how to do something, and on the Business plan will run onboarding as a voice conversation. There is an admin-side agent too, which drafts guides from a description. The conversations are metered and top-up packs are sold separately, but HelpHero has nothing equivalent.
Product Fruits gates by plan as well as by volume. Starter stops at 15 tours, 50 hints and 2 checklists, 5 segments and 1 language, and leaves out surveys and NPS, the REST API, custom events, the private knowledge base and most integrations. Those arrive on Pro. Every HelpHero plan includes every feature we offer, with no caps on how many tours you publish, so the only thing your plan decides is how many monthly active users it covers.
Product Fruits does not have built-in A/B testing. Its own documentation explains how to run one by wiring up a third-party testing tool, passing the variant in as a user property and building a segment around it. HelpHero includes split testing on every plan. Seats work the same way: Product Fruits sells 3 on Starter, 10 on Pro and 40 on Business, where HelpHero does not count them.
02Pricing
Both companies publish every price, both charge on monthly active users, and neither meters how often your flows are shown, which makes this an unusually clean comparison. Product Fruits bands at 1,500, 3,000, 5,000, 10,000 and 20,000 monthly active users and quotes anything above that on request. Three of those bands match ours exactly.
At the entry tier the two are close. Product Fruits Starter is $149 a month for up to 1,500 monthly active users; we have no 1,500 tier, so the HelpHero plan covering those users is the 2,500 one at $115 a month. That is a real difference but not a dramatic one.
The gap opens as you scale, and it opens again if you compare like for like on features. Product Fruits Pro, the plan where the REST API, surveys, custom events and branching flows arrive, starts at $249 a month. All four are standard on every HelpHero plan. Both columns are in the table below so you can judge which comparison is the fair one for you.
| HelpHeroevery plan, every feature | Product Fruits Startertours and segments capped | Product Fruits ProAPI, surveys, custom events | |
|---|---|---|---|
| 1,500 monthly active users | $115 / month | $149 / month | $249 / month |
| 3,000 monthly active users | $179 / month | $199 / month | $299 / month |
| 5,000 monthly active users | $179 / month | $299 / month | $449 / month |
| 10,000 monthly active users | $249 / month | $399 / month | $549 / month |
| 20,000 monthly active users | $299 / month | $499 / month | $649 / month |
| Team seats | Unlimited | 3 | 10 |
| Product tours | Unlimited | 15 | 100 |
| Audience segments | Unlimited | 5 | 20 |
| A/B testing | Included | External tool | External tool |
Product Fruits prices and plan limits are quoted from productfruits.com on 31 July, 2026, billed month to month; it discounts annual billing by 25%, which brings Starter at 1,500 users to $1,332 a year. HelpHero yearly billing gives you two months free, so the 2,500 plan is $1,150 a year. Where a Product Fruits band has no matching HelpHero tier, the HelpHero column shows the plan that covers those users. Product Fruits quotes above 20,000 monthly active users on request, and its Business plan and ours are not compared here. See our full pricing page for every tier.
03Trade-offs
This is the closest comparison on this site, so it comes down to fit rather than a winner. Product Fruits is the broader product and the one to pick if the extra surface is surface you will use.
HelpHero is the better fit if what you need is in-app guidance done well, without discovering halfway through the month that surveys or the API are on the plan above, or that adding a colleague to review a tour means an upgrade. We are not a neutral party here, but both pricing pages are public, so you can check every number above yourself.
04Questions
Yes, though at the entry tier it is closer than you might expect. Product Fruits Starter is $149 a month for up to 1,500 monthly active users; the HelpHero plan that covers those users is $115 a month. The gap widens further up: at 20,000 monthly active users Product Fruits Starter is $499 a month against $299 for HelpHero. It widens again if you compare against Product Fruits Pro, which is where the REST API, surveys and custom events live. That plan is $249 a month at 1,500 users.
Going by Product Fruits' own plan comparison: surveys and NPS, the private knowledge base, the REST API, custom events, tour JS triggers, and the Mixpanel, HubSpot, Segment, Zapier and Typeform integrations. Starter also caps you at 15 tours, 50 hints, 2 checklists, 5 segments, 1 language and 3 seats. Branching and conditional logic in the flow builder are a Pro feature too.
No. Its help documentation says content can be conditionally displayed using the segmentation feature and that A/B testing can be achieved the same way: you run the test in a third-party tool, pass the variant into Product Fruits as a custom user property, and build a segment around it. HelpHero includes split testing on every plan, so you can compare two versions of a tour without another tool in the chain.
The knowledge base is the big one. Product Fruits bundles a public knowledge base, an in-app help centre, a newsfeed and a feedback widget into every plan, and HelpHero has none of those. It also has Elvin, an AI copilot that answers questions and can run onboarding as a text or voice conversation, built-in NPS and surveys from Pro upwards, support for native iOS apps, and a longer list of off-the-shelf integrations.
With HelpHero, yes: a free 14 day trial, no credit card, no call. Product Fruits also offers a free trial with no credit card, but its pricing page says the trial starts with a quick demo to check the fit with your goals and tech stack, and that the trial length is agreed during that call.
HelpHero installs as a JavaScript snippet or through the Chrome extension, in the same way as Google Analytics or Intercom, so getting it running takes minutes. Rebuilding your existing flows is the longer part of the job, and it is worth checking first whether you were relying on the knowledge base or Elvin, since those do not have a HelpHero equivalent. Our support team will help you plan the move.