Getting new users to the point where your product clicks is the whole job of an onboarding tool, and plenty of tools compete to do it.
Userpilot is one of the better known ones, and it has grown well beyond tours: it now sells itself as a product growth platform, with analytics, session replay and mobile engagement alongside the in-app experiences. That breadth is useful if you need it.
It also shapes the pricing. Userpilot's plans differ by feature as well as by volume, so the things you might assume are table stakes (custom CSS, A/B testing, API access) sit on the second plan up. HelpHero takes the opposite approach: one feature set, included on every plan, priced only on how many monthly active users you have.
You want every feature on every plan, unlimited team members and segments, a price you can check on the pricing page, and your focus is tours and guides rather than a full analytics suite.
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You want product analytics, session replay and native mobile engagement in the same tool as your onboarding, and you have the budget for the Growth plan where most of that lives.
| Feature | HelpHero | Userpilot |
|---|---|---|
| Tours, checklists & hotspots | Yes | Every plan |
| Custom CSS | Every plan | Growth and up |
| A/B testing | Every plan | Growth and up |
| API access | Every plan | HTTP API on Growth and up |
| Unlimited team members | Yes | 3 seats on Starter, 15 on Growth |
| Unlimited audience segments | Yes | 10 segments on Starter |
| Localization | Every plan | 5 languages on Growth |
| Product analytics | Via your analytics tool | Funnels, paths, retention |
| Session replay | No | Growth add-on |
| Native mobile apps | Web apps only | Add-on |
| Built-in NPS surveys | Embed your NPS provider | Every plan |
| Starting price | $55 / month | $299 / month |
Userpilot details are quoted from userpilot.com as checked on 31 July, 2026 and may have changed since. Verify current details on their own site.
01Features
Most people buy either tool to walk a new user through a first session. On that work the two are close to interchangeable, and neither needs a developer.
After that they diverge. Userpilot keeps adding surface area, where HelpHero keeps the surface small and puts all of it on every plan. It comes down to four differences.
Userpilot is as much an analytics product as an onboarding one. Its Growth plan adds funnels, retention, paths, custom dashboards and retroactive event autocapture, so you can analyse behaviour across the whole product rather than just your tours. HelpHero reports on how your tours perform and expects you to send events to your own analytics tool for the rest, which is more moving parts if you do not already have one.
Userpilot offers session replay and native iOS and Android engagement, both as add-ons on the Growth and Enterprise plans, with replay retention, heatmaps and frustration indicators. HelpHero has neither: it works on web apps, including mobile and tablet browsers, but not inside native mobile apps.
Userpilot's Starter plan leaves out custom CSS, A/B testing, the HTTP API, the resource centre, email, and every analytics view beyond trends. Those arrive on Growth, which starts at more than seven times what HelpHero charges for the same number of users. Every HelpHero plan includes every standard and advanced feature, so the only thing your plan decides is how many monthly active users it covers.
Userpilot counts seats: three on Starter, fifteen on Growth, unlimited only on Enterprise, and Starter caps you at ten audience segments. HelpHero does not limit team members or segments on any plan, so adding a colleague to review a tour never means an upgrade.
02Pricing
Both companies publish a starting price, which makes this easier than most comparisons. Userpilot Starter is $299 a month for up to 2,000 monthly active users. HelpHero has no 2,000 tier, so the plan that covers those users is the 2,500 one at $115 a month.
The gap widens once you need anything Starter leaves out. Custom CSS, A/B testing and API access are all Growth features at Userpilot, and Growth starts at $849 a month. All three are included on every HelpHero plan, including the cheapest one.
more for the Userpilot plan that unlocks custom CSS, A/B testing and the API ($849 a month) than HelpHero charges for the same 2,000 users with all three already included ($115 a month).
| HelpHeroevery plan, every feature | Userpilot Starterup to 2,000 MAU | Userpilot Growthpricing on request | |
|---|---|---|---|
| Price at 2,000 monthly active users | $115 / month | $299 / month | From $849 / month |
| Team seats | Unlimited | 3 | 15 |
| Custom CSS | Included | Not included | Included |
| A/B testing | Included | Not included | Included |
| API access | Included | Not included | Included |
Userpilot prices and plan limits are quoted from userpilot.com on 31 July, 2026. Its Growth plan is listed as "From $849" with exact pricing behind a demo request, and Enterprise is quoted on request. HelpHero prices are per monthly active users; see the full pricing page for every tier.
03Trade-offs
Userpilot is a broader product, and for teams that want their onboarding, analytics and session replay in one place it makes a reasonable case. That breadth is what you are paying for.
HelpHero is the better fit if in-app guidance is the job: tours, checklists and hotspots that any of your team can build, on a plan that includes everything and does not charge you per seat. We built one of the two, so weigh the recommendation accordingly; Userpilot's Starter price and ours are both published, so you can repeat the comparison yourself.
04Questions
Yes, at a comparable number of users. Userpilot Starter is $299 a month for up to 2,000 monthly active users. The HelpHero plan that covers those users is $115 a month, and it includes every feature we offer. Userpilot's Growth plan, which is where custom CSS, A/B testing and the API arrive, starts at $849 a month.
Going by Userpilot's own plan comparison: custom CSS, A/B testing and experimentation, the HTTP API and webhooks, the resource centre, email engagement, session replay, surveys beyond NPS, localization, and every analytics view beyond trends, so no funnels, retention, paths or custom dashboards. Starter also caps you at 3 seats and 10 audience segments.
Userpilot sells seats: 3 on Starter, 15 on Growth, and unlimited only on Enterprise. HelpHero does not limit team members on any plan, so anyone who needs to build or review a tour can have an account.
Analytics. Userpilot includes a product analytics suite with funnels, retention, paths and custom dashboards, plus session replay and native mobile engagement as add-ons. HelpHero focuses on tours and guides for web apps and leaves the wider analytics to whatever tool you already use.
Both offer a free 14 day trial with no credit card. HelpHero is self-serve from signup onwards. With Userpilot you can start Starter yourself, but its Growth plan and its exact pricing are behind a demo request.
HelpHero installs as a JavaScript snippet or through the Chrome extension, in the same way as Google Analytics or Intercom, so getting it running takes minutes. Rebuilding your existing flows is the longer part of the job, and our support team will help you plan it.