Most onboarding tools look identical on the feature list and diverge entirely on the invoice. UserGuiding and HelpHero are a good example.
UserGuiding has spread out from tours into self-service support: a hosted knowledge base, a product updates page, a roadmap and an AI assistant that answers questions from your own content, with a free forever tier built around them. That's more than HelpHero does, and for some teams it's the whole reason to pick it.
The catch is what the paid plans meter. UserGuiding counts your guides, your checklists, your hotspots, your surveys, your themes, your segments and your seats, and it keeps custom CSS, A/B testing and localization on the second tier up. HelpHero counts one thing, how many people see your tours, and includes everything else on every plan. Because both vendors price in monthly active user bands, this is one of the few comparisons where the numbers line up exactly.
You want unlimited guides, checklists and team members with custom CSS, A/B testing and localization included on the cheapest plan, and your help centre already lives somewhere else.
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You want a knowledge base, product updates and an AI assistant in the same tool as your onboarding, you want session replay, and the caps on the entry plan are comfortably above what you publish.
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| Feature | HelpHero | UserGuiding |
|---|---|---|
| Tours, checklists & hotspots | Unlimited, every plan | Capped on Starter |
| Unlimited active guides | Every plan | 25 on Starter, 100 on Growth |
| Unlimited checklists | Every plan | 2 on Starter |
| Custom CSS | Every plan | Growth and up |
| A/B testing | Every plan | Growth and up |
| Localization | Every plan | 1 + 3 languages on Growth |
| Unlimited team members | Yes | 5 seats on Starter, 15 on Growth |
| Unlimited audience segments | Yes | 15 on Starter, 50 on Growth |
| Session replay | No | 3,000 recordings on Growth |
| Knowledge base & AI assistant | Not a support tool | Every plan, plus a free tier |
| Built-in NPS surveys | Embed your NPS provider | Every plan |
| Native mobile apps | Web apps only | Web apps only |
| Mobile & tablet browsers | Yes | Contact them for screens under 800px |
| Published price at 10,000 MAU | $249 / month | Quoted on request |
| Starting price | $55 / month | $174 / month, billed yearly |
UserGuiding details are quoted from userguiding.com as checked on 31 July 2026 and may have changed since. Verify current details on their own site.
01Features
Both tools were built to walk a new user through a first session, and on that work they're hard to tell apart. Neither needs a developer for any of this.
They even share the same limitation: neither works inside native mobile apps. Both render in browsers on any device, though UserGuiding asks you to contact it before showing content on screens narrower than 800px, where HelpHero doesn't. Beyond that they part ways, in four places.
UserGuiding meters the content itself. Its Starter plan allows 25 active guides, 20 hotspots, 2 checklists, 5 surveys, one resource centre, one banner and one theme; Growth lifts guides to 100 and unlocks unlimited checklists and hotspots. HelpHero doesn't count any of it. Tours, checklists and hotspots are unlimited on every plan, so you never have to retire an old guide to make room for a new one.
These three sit on UserGuiding's Growth plan, not Starter, and localization on Growth covers one base language plus three more. That means the entry plan can't restyle beyond the theme editor, can't split-test a tour, and can't run in a fourth language. All three are included on every HelpHero plan, including the cheapest, and localization isn't capped by language count.
UserGuiding hosts a knowledge base, a product updates page, a roadmap and feature requests, plus an AI assistant that answers questions from your own content with 50 free resolutions on the paid plans. There's even a free forever tier built around exactly that. If you want your help centre and your onboarding in one tool, HelpHero has no answer to it.
UserGuiding includes session replay from the Growth plan up, 3,000 recordings on Growth and 5,000 on Enterprise, so you can watch where a user got stuck rather than infer it. HelpHero has nothing equivalent, and doesn't plan to. If replay is part of how your team debugs onboarding, that's a real gap.
02Pricing
UserGuiding pricing is published on a slider and, like ours, is charged on monthly active users, which makes this unusually straightforward. At 2,000 monthly active users Starter is $174 a month and Growth is $349 a month with the year paid up front, or $249 and $499 billed monthly.
HelpHero has a tier at exactly 2,500 monthly active users, and so does UserGuiding's slider, so no rounding is needed on either side. There, UserGuiding Starter is $209 a month billed yearly and Growth is $419. HelpHero is $115 a month, with custom CSS, A/B testing and localization already included.
more for the UserGuiding plan that unlocks custom CSS, A/B testing and localization ($419 a month at 2,500 users) than HelpHero charges for the same users with all three included ($115 a month). That compares UserGuiding's discounted billed-yearly rate against our month-to-month price.
| HelpHeroevery plan, every feature | UserGuiding Starterself-serve signup | UserGuiding Growthbook a demo | |
|---|---|---|---|
| Billed monthly, at 2,500 MAU | $115 / month | $299 / month | $599 / month |
| Billed yearly, at 2,500 MAU | $1,150 / year | $2,508 / year | $5,028 / year |
| Team seats | Unlimited | 5 | 15 |
| Active guides | Unlimited | 25 | 100 |
| Active checklists | Unlimited | 2 | Unlimited |
| Custom CSS | Included | Not included | Included |
| A/B testing | Included | Not included | Included |
| Price at 10,000 MAU | $249 / month | On request | On request |
UserGuiding prices and plan limits are quoted from userguiding.com on 31 July 2026, read from its MAU slider at 2,500 monthly active users; the yearly figures are its published billed-yearly rate over twelve months. Its price holds flat across a band, so the same $209 covers anything from 2,100 up to 5,000 users, and above 10,000 every plan is quoted on request. HelpHero prices are per monthly active users; see the full pricing page for every tier.
03Switching
The install is quick and the rebuild is the work. HelpHero goes in as a JavaScript snippet or through the Chrome extension, the same shape of job as the UserGuiding snippet already on your page, so having it running takes minutes rather than a sprint. Both tools run in web apps in modern browsers and neither one covers native mobile, so nothing about the rest of your setup changes.
Your existing guides are the longer part. There's no import tool, so they get rebuilt rather than migrated, and we would rather say that plainly than let you find out after signing. In practice it's less work than it sounds. The editor is code-free and you build against your live app by pointing at the elements you want a step attached to, and UserGuiding caps how many guides you can have live anyway, at 25 on Starter and 100 on Growth, so the list waiting to be rebuilt is usually shorter than it feels.
Two things make this cheaper than it looks. The trial is 14 days with no credit card, so you can rebuild a guide and see it working before you pay anything. And seats are unlimited on every HelpHero plan, where UserGuiding gives you 5 on Starter, so whoever is doing the rebuilding doesn't need a licence bought for them first.
04Trade-offs
UserGuiding is the broader product. If your support content and your onboarding belong together, it does something we don't attempt.
HelpHero is the better fit if what you need is in-app guidance done well: tours, checklists and hotspots that anyone on your team can build, on a plan that includes every feature and never asks you to delete an old guide to publish a new one. We're hardly neutral about this, but both pricing pages are public, and the slider on theirs will give you your own number in a few seconds.
05Questions
UserGuiding prices on a slider, so the figure moves with your monthly active users. At 2,000 of them, Starter is $174 a month with the year paid up front or $249 billed monthly, and Growth is $349 or $499. At 2,500 users those become $209 and $419 billed yearly. Above 10,000 monthly active users every plan is quoted on request, and Growth and Enterprise are both "Book a Demo" at any size.
Yes, at the same number of users. Both price on monthly active users, and both publish a figure at 2,500 MAU. UserGuiding Starter is $209 a month there when the year is paid up front, or $299 a month billed monthly. HelpHero is $115 a month billed monthly, or $1,150 for the year. UserGuiding's Growth plan, which is where custom CSS, A/B testing and localization arrive, is $419 a month at the same volume.
Going by UserGuiding's own plan comparison: custom CSS, A/B testing, goal tracking, impact reports, custom alerts, company-level data, session replay, localization, multiple projects and team member roles. Starter also caps what you publish: 25 active guides, 20 hotspots, 2 checklists, 5 surveys, one resource centre, one banner and 1 theme, along with 5 seats and 15 audience segments.
UserGuiding sells seats: 5 on Starter, 15 on Growth, and unlimited only on Enterprise, with extra seats available as a paid add-on. HelpHero doesn't limit team members on any plan, so anyone who needs to build or review a tour can have an account without changing the bill.
Self-service support. UserGuiding hosts a knowledge base, a product updates page, a roadmap and feature requests, and an AI assistant that answers from that content, and it gives those away on a free forever plan. It also includes session replay from Growth up, and a longer list of out-of-the-box integrations. HelpHero does none of that: it builds in-app guidance and expects your help centre and analytics to live elsewhere.
Both offer a free 14 day trial. HelpHero is self-serve from signup onwards, with no credit card and no call, and every tier is priced on the pricing page. With UserGuiding you can start Starter yourself, but Growth and Enterprise are both "Book a Demo", and above 10,000 monthly active users every plan is quoted on request.
HelpHero installs as a JavaScript snippet or through the Chrome extension, in the same way as Google Analytics or Intercom, so getting it running takes minutes. Rebuilding your existing guides is the longer part of the job, and our support team will help you plan it. Both tools work on web apps in modern browsers and neither supports native mobile apps, so that side of your setup doesn't change.